When starting out with SEO marketing, you should being where your target audience is going to, at the Google search box. Think of your site and what niche you are trying to fit into. Instead of trying to be a big fish in a big pond, find where you fit in and be the biggest fish in a relatively smaller pond. This is where optimization can set you apart from any number of similar sites. Your domain name should be as simple as possible and easy to remember. You will want your site’s architecture to be well organized, so find someone to make your site that is skilled! A poor website will make your business look unprofessional and untrustworthy, as well as making it more difficult to be indexed.
Content is anything from text, pictures or videos. Regularly updating your site with new articles or picture galleries from you last event, or even a video showcasing your next marketing campaign will ensure that people will have a reason to check your site more than once a year. Combine this with social media marketing and you can maximize the amount of visibility any of your updates will attain. Keywords used in any of your content must feel organic, not forced. Nothing will sink your reputation faster than having a keyword-stuffed article that is obviously just for SEO. Focusing on the quality of your content will help your SEO marketing strategy be as successful as possible!
Brendan Colon is a freelance writer who specializes in education on a variety of topics such as: web design, SEO Marketing, massage therapy and holistic health