The Basics of SEO Content

SEO content can be any number of things such as: Videos, How to guides, “Best of” lists, Articles or Blog posts. Making sure the actual content is functional and working for you is very important. With that in mind, use these simple tips when optimizing your site for search engines.

Always remember that formatting is key! Sometimes it can be much easier to work your keywords into sub-headers or bullet points. Then you can make sure the text for all outgoing links is indicative of where you are sending your readers.  Full URLS, or overly simplified “click me” links can lead to some readers missing the link entirely or not trusting where you are sending them. A common mistake that many people make is forgetting to proof read. Proof read your content again and again and again! Read your articles aloud and see if they sound right. Make sure your points are easy to understand and your language comes through well. No one will be able to find you if you have misspelled your topic!

Keywords are, for lack of a better word, the key to your success. Choose keywords that work well for your topic. Keep your keywords relevant to your topic! A strong, simple title can do wonders. Aim for no more than five words, and try to grab the readers attention. Think along the lines of “101 best ways to make easy money” or “The joys of financial freedom”. Writing SEO content that generates your website traffic is really more about quality writing than buying your way to a page one Google rank. Instead of getting lost playing the numbers game, remember that building a rapport with your readers by providing trustworthy, enjoyable content is a surefire pathway to success.


Brendan Colon is a freelance writer who specializes in education on a variety of topics such as: web design, SEO content, massage therapy and holistic health

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