So you made a website and it looks awesome. Congrats, but now how do you reach the users you designed it for? Worry not my friend! I am here to help guide you along the way. We will look at some SEO services that are offered by companies, and see what they do.
Our first service to look at is key phrase research. This is choosing keywords that people will actually use to find information. Service companies will look at the keywords that you use and compare them to competitor’s keywords and try to come up with the most effective keywords for your site. A second service often offered is a competitor watch. This service analyzes your competitor’s performance and optimizes your own site so as to outrank your competitors. A third service that is extremely beneficial to your website is search engine submission. It doesn’t matter how great your web page looks if search engines don’t pick it up. A similar service is local optimization. This allows for your page to pop up whenever someone searches for your keyword locally. This also provides map links.
Writers are key tools in helping promote your site and blogs are an extremely useful tool in getting your web page linked to other sites. Another service to consider is social media optimization. Sites like Facebook and Twitter have exploded in recent years and visibility with these types of sites can increase your traffic. When looking for SEO services, make sure the company is able to provide you with some if not all of these useful tools. There are many companies out there waiting to help you. Please, remember that just because one company doesn’t offer a particular service, it doesn’t mean that it’s out of the realm of other companies offering your desired service. Always compare and contrast companies before selecting one.
Ben Byers-Ferrian is a freelance writer. He enjoys spreading the education and love of Star Wars, SEO services, archeology, and box macaroni and cheese.