Social Media Marketing: Customers to Brand Advocates

Social media marketing has a nearly limitless reach to an expansive audience at what is the internet office water cooler. It began many moons ago with blogs and comment conversations. Now, it is minute-to-minute tweets and sharing on Facebook, Instagram, and Twitter. With the right sharable content, users will share and share alike, spreading it down the extensive online grapevine.

Word-of-mouth is still powerful media for companies, although these days those words are often seen on a screen rather than spoken. Social sites are teeming with the opportunity to bolster customer relations, site traffic, conversations and brand awareness. These sites are simple to use and readily available to anyone with internet access. They reach across thousands of networks to connect countless consumers.

Social media accounts also allow brands to have a direct relationship with their customers. These customers are able to easily contact the social media page with questions, comments, and receive expedited and personal feedback. This creates a trust with the customer base that facilitates the growth of feedback. This in turn, allows the followers of each customer and the public, to view this interaction and see that the company is reaching out.

These days, there are so many more avenues in which to expand business online than traditional paid advertising. It’s no wonder why companies are benefiting greatly from social media marketing. The ability to pop a quick tweet, upload a photo of your product, or respond to a comment on your company’s profile page can make your business more tangible and accepted to consumers.


Janae Marshall is a freelance writer who specializes in consumer education topics such as: fine jewelry, fast cars, social media marketing and how to be a successful pirate captain.

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