What is Search Engine Optimization?

Everyone has more than likely heard the term ‘search engine.’ One would probably think about Google or Bing right off the bat. When you throw in the word ‘optimization’ after search engine, it only makes sense that the meaning of Search Engine Optimization (SEO) must have something to do with perfecting search results. Correct! It is the process of increasing a particular website’s visibility and exposure through online search engines. This creates more traffic, which puts you higher up on the list of search results.

The way SEO works is based on a complex algorithm that determines the relevance of the content on the website to the keyword or phrase typed into the search engine. After all, when you Google search ‘carpet cleaners,’ the last thing you want to see in your search results is a link to a website where you can adopt a puppy! Whether you are a part of a small business or a huge corporation, SEO can greatly affect the success, or lack thereof, of your business. There are SEO companies who specialize in helping other businesses produce better results online by writing descriptive articles about your product that are laden with keywords or phrases relevant to your website. Practically every company these days is online, and if your company website does not have the right keywords in place, then it might as well be invisible to the consumer. The use of Search Engine Optimization companies will only become more prevalent as our world becomes more dependent on the Internet as a marketing necessity.


Lizz Taylor is a freelance writer who specializes in consumer education topics such as: Penguins, sports and Search Engine Optimization. 

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