At first glance, you might think that the two terms marketing and SEO are not related, but as we dig deeper, we find that the two are almost related. Now picture Mario and Luigi from the Super Mario Brothers game on the Nintendo systems. They seem different with different jumps and voices, but are related as brothers. I will explore the complex relationship that marketing and search engine optimization share using the brothers Mario and Luigi as examples. Let us go down the green pipe to our level one example.
One way that the two are related are through what each hopes to accomplish as an end goal. Marketing is all about increasing your presence out on the web and SEO is about getting your website to the top listing of the search engine. Both marketing and SEO, therefore, strive towards the same goal. Mario is always trying to rescue the princess. Luigi is also trying to rescue the princess. So both brothers are working towards the goal of rescuing Princess Peach.
Another way the two terms are related is how they proceed towards their goal. Marketing is a complex process of generating interest into your website. It can be accomplished in many ways by peer-review, social media, press releases, and many more different ways. SEO is all about the tags and content. Proper SEO content drives toward ranking your website and getting other websites to link to yours. Mario and Luigi both jump towards their goal. Mario has a reliable jump that never changes and is measured equally. Luigi on the other hand, has a jump that is higher and slower. Both jumps are equally important to completing their missions and both rely on the other to make up for their deficiencies. So while marketing and SEO might look like two unrelated terms, they are in fact closer than you would believe. Now go out there and stomp on some turtles because the princess is in another castle.
Ben Byers-Ferrian is a freelance writer. He enjoys writing on video games, toys, marketing and SEO.