Content marketing for small business can be a bit overwhelming depending on the size of your small business. You have a site that you want to gain visibility with, but what is the best way to make sure your content gets seen by as many people as possible?
The first step is to do some research and gain a basic understanding of how search engine optimization works. That way, if you choose to hire someone, a freelance writer or a professional group to help with your site, you will be able to ask the right questions. If the wonderful world of SEO grabs you then you can keep doing research and play around with it and see what you can do on your own.
Most small business owners are too busy running things to optimize their site by themselves, so choosing the right SEO group is very important. Talk to other business owners you know to see what worked for them, and ask them what they wished they had thought to ask before they paid for their services. Get a pool of potential candidates and do research on them. See what their reputation is and find out how well they have done in the past. Talk to your candidates over the phone (if you can) to start building a rapport with them. Always trust your instincts. Content marketing for small business can be a bit of work, but when coupled with a strong marketing plan it will lead to a greatly increased web presence for your business.
Brendan Colon is a freelance writer who specializes in education on a variety of topics such as: web design, content marketing for small business, massage therapy and holistic health