Finding the right internet marketing company can be almost as much hassle as marketing yourself. Internet marketing companies come with their own set of specialized jargon and their own ideas of what you need to make your company run. There are a few hurdles in finding yourself the perfect match, but with a little reading and some time, you’ll have the marketing partner of your dreams.
The first step in sifting through the selection of marketing companies is to stop, close your search engine, and think. What exactly, and I do mean exactly, are you looking for from your marketing company? Do you already have a solid business plan that you trust, with marketing ideas that you’ve germinated but need help bringing to full bloom? Are you looking for a company that does “tell me” or “give me,” or both? Before you go shopping marketers, you have to know what you’re asking of them.
The real meat of the problem is finding someone who understands what you need and how you want to accomplish that goal. If what you need is a little metric-targeted content and you want a steady stream of friendly banter, then a company wants to sell you pod casts and banner ads might not be the best bet for you business. Some marketing companies can be found on Yelp. Usually, they’ll list past jobs they’re proud of on the website. Do these match your tone? Do they credit their workers? If you know what you need from your prospective providers, the worst of your problems will be choosing from the best of the internet marketing companies. Don’t be afraid to ask questions of them, too. Everybody is eager to tell you why their work separates them from the crowd. If they can sell you on their company, well, that’s a great start, right?
Margret Crist is a freelance writer who works for internet marketing companies, but shhhh, that’s under wraps!