What is Social Media Marketing?

Social media marketing refers to the use of social media as a tool for spreading information, and to engage social media websites as legitimate and effective marketing platforms. It counts on the principles of word-of-mouth and viral marketing in order to be successful. The driving idea behind this type of marketing is that consumers want to share their opinions on what they’ve consumed with one another. We just have to make the tools for them to do that readily available.

In recent years we have witnessed the explosion of social media culture and watched as it slowly evolved to become a huge part of our lives. Social media connects us, not only to each other, but to services, information and stores. A business sharing a new product on the web will show up in our news feed beside baby photos and status updates. We begin associating them not necessarily with corporate and professional entities, but with people. This helps to humanize the brand and foster trust with consumers. Social media has the power to transform perception.

SEO content writers are part of it all. Adding content to the web doesn’t guarantee that anyone will hear you or find your site. However, adding SEO content allows you really start entering the global conversation. This will allow you to actively start drawing possible customers to your presence in popular web communities. Freelance SEO writers can bring your social media pages to the next level. They utilize the built in megaphone potential of social media in conjunction with the power of the search engine to get your business noticed and talked about. Social media marketing is ideal for raising brand name awareness without overtaxing your budget.


Kaelyn Kelly-Colon is a content writer who enjoys studying social media marketing and pop culture. 

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