On the surface, the internet seems like a rather simple technological marvel. You type in a web address or a search in Google and, bam, what you’re looking for is there on your screen. Under the hood though, it’s an entirely different story. The internet is a terrifyingly complex maze that shifts and evolves quickly. It does so not only by the day, but by the minute. With such a constant state of flux, there is one thing that will prevent your website from being lost in the shuffle. Not only that, but this one thing can actually raise your site to the surface of the chaotic realm we call the world wide web. That, is the value of SEO marketing.
Small business owners, freelancers, and content writers know of the initial struggle of creating a viable presence on the web. That is hurdle number one. Hurdle number two is more like a wall that few manage to climb. That wall, is maintaining a stable web presence. Harder still, is managing to increase the visibility and traffic a site receives without spending a small fortune on advertising.
SEO marketing can address all three of those points, viability of, maintaining, and increasing the online presence of a company. Though there is much information about SEO on the internet, it is difficult to stay ahead of the constant changes and utilize that information before it is outdated. Fortunately, there are companies that specialize in SEO marketing. It isn’t an “all or nothing” kind of deal either. Most SEO marketing companies offer a range of services from simple keyword analytics, to the full SEO and content writing and even the rewriting of a site’s content to better resonate with search engine crawlers.
What is the value of SEO marketing? Three words. Viability. Maintaining. Increasing. The three steps to a strong and stable presence on the world wide web.
Tim Hiller is a freelance writer that believes that asking questions about the value of SEO marketing is the best way to combat fear of the unknown.