Anyone that has a vested interest in the success of their company has asked themselves this question. What is SEO marketing? Simply put, SEO, or Search Engine Optimization, is a format that has been proven to resonate well with the various search engines on the internet. More specifically, it’s a format that the autonomous web crawlers, or spiders, can easily decipher written information on a web page and how it links to other sites.
The web crawlers are extremely advanced programs that scour the internet and not only archive what they find, but also categorize that information into like groupings. So, when you search for a term on the internet, you’re not waiting an excessive amount of time for the results. The crawlers can also apply automatic rankings to pages so your search results are relevant to what you’re looking for. As advanced as the crawlers are, they aren’t that smart and can easily be confused. That is where SEO comes into play.
There are numerous free guides online that spell out the SEO format for you. It isn’t super complex and you don’t need a doctorate to understand it. SEO really breaks down into a fairly simple rule to be aware of when creating content for your website. However, if you are feeling a bit more studious, the rabbit hole that is search engine optimization, descends into a wildly complex world of techno babble that few have delved into.
The problem that content writers face, is that the companies behind the search engines are not very forthcoming with the specifics to their crawlers. That leaves content writers,small businesses, and website creators to develop and test their own theories to better their web content in the hopes that the crawlers take notice. Through trial and error, the format of SEO has evolved into what it is today. It will continue to evolve as the internet grows and the search engines develop better technology. Until the crawlers are as smart as a human, the question; what is SEO marketing, will continue to be asked well into the future.
Tim Hiller is a freelance writer that believes that asking questions like what is SEO marketing is the best way to combat fear of the unknown.